Immersive on-court Ultra Hi Def video displays that turn basketball court perimeters into advertising inventory. Grow sponsor revenue as much as 30%.
Get Courtside
In today’s world, brands and marketers want more than static brand placements, and arenas cannot keep pace with industry demands.
Today’s sponsors want activations that cut through the noise, enable personalized targeting, and provide analytic insights on ad spending.
Our technology delivers life-sized, impactful ads — and is being built to measure them — creating new revenue streams by maximizing premium, TV-visible courtside real estate and connecting high-end brands with valuable courtside fans.
Courtside panels sit inside the broadcast’s main camera angle, so every sponsor message reaches the fans watching at home, not just the ones in the arena.
Courtside seats hold a venue’s most valuable guests. Our panels put high-end brands at eye level with them for the entire game.
Proven on elite level floors, and designed so a program’s court perimeter becomes NIL-eligible sponsorship inventory it didn’t have before.
Courtside doesn’t repackage signage you already sell. It turns the court perimeter into a new asset class - including NIL inventory for college programs - that Relo Metrics, in an analysis modeled on NBA broadcast data, ranks second in total broadcast exposure behind only jersey patches, and 220% above goal stanchions.
Gen4 is a component of the court system, not a board on the wall or a fixture on a stanchion. It installs along the sideline or baseline as part of the floor itself. That’s a harder product to build, and a much harder one to displace.
Panels install at any point along the perimeter, in whatever array your revenue targets call for. Positiwareness lets each panel resolve its own coordinates, so a single creative asset renders across the full surface and re-flows automatically when panels are added, moved, or removed.
Every panel is being built to carry onboard AI vision that measures attention in the seats in front of it - engagement duration, peak moments, and how a given activation actually landed. As that measurement layer comes online, you price inventory by moment and by section, and walk into renewal with evidence instead of a rate card.
Book a demo or reach out to the team. Start learning about how Courtside can help you reach your revenue targets.
