About
We’re building the media layer of live sports.
Courtside works with a small group of investors who understand venues, media, and the economics of sports. We keep that conversation open year-round.
A new inventory class.
Courtside builds the first display system installed directly into MFMA-standard basketball floors — permanent or portable — with onboard vision that measures real attention in the highest-value seats in the building.
The result is a new inventory class. Teams and athletic departments gain sponsorship surface they didn’t have, priced on measured engagement rather than estimated reach. For college programs, that revenue routes directly into NIL.
01
Cleared the hardest gate first.
Gen4 patent-pending surfaces passed MFMA’s Performance & Uniformity Rating with panels installed in a live hardwood court system — measured at panel centers and along every panel edge. The floor performs the same whether an athlete lands on maple or on Gen4.
02
In the floor, not on the wall.
Gen4 is a component of the court system rather than a fixture bolted around it. That’s a harder product to build and a much harder one to displace.
03
Proven on a live college floor.
Gen4 has been installed and run during college competition in a portable court system — the hardest install case, since the floor comes apart after every game. The first programs are now scoping full-season deployments.
Let’s start the conversation.
If you’re an accredited investor with a thesis in live sports, venue infrastructure, or attention measurement, we’d like to hear from you.
Contact usThis page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any offering will be made only to verified accredited investors under applicable exemptions and pursuant to definitive documentation.