Built to make sponsorship prove itself.

Gen4 Display Panels are being built to answer it. Each panel is designed to carry onboard AI vision that measures attention at the seats in front of it — engagement duration, peak moments, and how courtside audiences respond to a given activation. Whether a partner’s spot held the room through a fourth-quarter timeout, and whether a different one didn’t.

This measurement layer is in active development. As it comes online, Courtside will let you price inventory by moment and by section, justify premium rates on the seats that matter most, and walk into renewal with evidence instead of a rate card.