Courtside Video Entertainment

Increase sponsor inventory.Deepen the fan experience.

Courtside’s patent-pending, proprietary technology transforms a court’s perimeter into a dynamic entertainment and advertising platform — sponsorship inventory that did not exist on your floor before.

We partnered with Relo Metrics, an AI-powered marketing measurement firm, for an independent analysis of on-court panel placements, modeled on NBA broadcast data.

Relo Metrics’ analysis concluded*

  1. Players' red sneakers on the glossy Basketball Hall of Fame sideline panels as a game plays on in the arena

    220%

    greater exposure than basketball goal stanchions

  2. Courtside panels glowing with the Yale wordmark along the baseline as the team huddles on a darkened court

    2nd

    in total broadcast exposures, behind only jersey patches

  3. Players gathered under the arena spotlights beside the courtside seats

    3rd

    in shared media value, behind jersey patch and apparel sponsors

  4. Courtside fans' feet resting beside a row of floor-level panels showing a Coca-Cola ad along the court's edge

    42%

    more visible than comparable on-court assets

*Source: Relo Metrics analysis, based on a study of NBA teams.

Read how Relo Metrics estimated a $65M revenue increase for NBA teams.*

*Based on a study of NBA teams

Request the analysis